As an affiliate marketer, you need to make your pre-sale page so attractive that your visitor will go to the provider’s sales page. However, novice affiliate marketers seem to have trouble with the concept of writing a presale.
However, there is no real need to put in the effort if you are trying to keep a few things when writing one.
No one enters the Internet to be sold. They go to the Internet to find information on how they can solve a problem or problems they are experiencing. Nowadays everyone is bombarded with advertising on a daily basis, so it’s no wonder that Internet users are fed up with people trying to sell them something.
#1: In order to get as many of your readers as possible to a vendor’s sales page, you NEED to make your pre-sale read more like an editorial than an ad. You need to provide solid information about what your reader is looking for.
There are different ways to do this. Make your presale read like a
or case study
#2 – Your readers will make the decision to read what you have to say or leave your site never to return within 10 seconds of seeing your headline. This is why you need to stop your readers in their tracks. Capture their attention and keep them in your pre-sale until the end.
It’s extremely important that your headline and subhead are compelling enough to get them to read the rest of your copy. The headline should arouse curiosity; he injects emotion, drama and a sense of urgency.
#3 – There are 4 important things you need to know before you can start writing your presale.
1. Know your goal
2. Know your target audience
3. Know your product
4. Discover the benefits of owning this product
If you know the answers to these, then you’re well on your way to writing your presale.
#4 – Buy and use the product you are promoting. This is important because without using the product and knowing what it does, it will be very difficult for you to write your presale because you won’t know what it does or includes.