How to write an awesome blog post

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When your audience reads your blog content, you want them to click thinking, “Wow, that was awesome!” – after they share it with their friends, of course.

There are tried and true ways to create amazing content for your blog that you should consider if you want your blog to be truly successful.

know your audience

Remember, just because you know who your audience is today doesn’t mean that in a couple of years your audience hasn’t evolved. Keep your ears to the ground, studying your audience as it grows so you stay ahead of trends.

Stay up to date on industry trends

The more you know about your industry, the more you have to share with your audience. Staying on top of what’s going on will make you the go-to person for the right information on the niche you’re involved in. Not only that, reading and studying your industry will also make you better at what you do and it will show in the effect your content has on your audience.

URL structure and tags matter

Some bloggers underestimate the power of the correct URL structure and the tags they use in their blog posts. These factors are still important. The best URL consists of a unique keyword-rich title. The best tags consist of keywords that are within the content. Don’t forget the tags on your images. Make it count.

know your numbers

Do you know what kind of blog posts get the most traction on your blog? If you don’t, you should know. Once you figure out which types of blog posts get the most shares, views, engagement, and conversions, you can create more of those types that work, and make the most of the ones that work by promoting them more.

internal link

A great way to make more of an impact and increase the wow factor in your blog posts is to practice good linking practices by internally linking to other blog posts that are related to the current blog post your audience is reading.

Understand how keywords work

There are many types of keywords, from short tail to long tail and everything in between. The more you can understand how keywords work and which keywords are important within your niche, the better you can use them to your advantage.

Use many forms of content

Don’t skimp on using different forms of content, like videos, images, podcasts, text, and more. Your blog will be much more dynamic and interesting with all kinds of content used. For example, some “how to” blogs may be better presented through a video rather than a text-only post.

Engage your readers

Don’t skip over your call-to-action and reader engagement ideas, like asking them to buy, click, read, comment, or other actions you want them to take. If you talk to them as if they were real people, you will get many more conversions than if you leave it to chance.

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