Is Keyword Ranking Still Important In SEO Today?

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Many SEO and web development companies think that search engine rankings are important, and that is why it is necessary to properly monitor SEO, but is this the main thing?

The problem is that some websites rank very well in keywords with high search volume and reach users, but they do not get any benefit from it because the keywords used do not meet the user’s intention, they are not relevant to users that enter the web and therefore go from there because they cannot find what they were looking for, creating a bad user experience.

Search engine optimization for keywords can be substantial and the key to business and SEO, but only if the keywords are intended to drive relevant traffic, provide conversions, and improve ROI.

Some brands or companies use certain keywords that you think are valuable, especially due to their high search volume, but the important thing is to use keywords that interest customers (0 users) to reach the target audience and not users who they have no interest in the page itself.

Getting to the top is not easy …
There may come a time when individual sites rank high on Google and other search engines for keywords they consider relevant, but are not successful or sales are increasing. This shows that reaching the top positions in search engines is not always the key to success unless you have chosen the keywords to rank for better performance and profit from them.

Many SEO professionals charge based on the keywords they are looking to rank for, and SEO tools that take into account the keywords placed as a relevant factor. But the truth is that not all keywords have the same importance at the tracking level and this is an important effort that you do not need to do, especially in large companies.

Relevance is the key for Google
It is best to look at the keywords that get good conversions and are relevant to users, also paying attention to long-tail keywords because although they do not give as many visits, they are added to the others and also focus more specifically on users. You must follow the keywords that do bring visitors, relevant visits and not users who will end up going because the web does not interest them.

This can be done over time with an SEO tool because analytics does not show as much information about the keywords that certain users go to, and by doing an analysis of the visits to your website. It is also good to have your website in Google Webmaster Tools to make a better follow-up.

The question of whether keywords are needed on the page to rank higher for the response will vary from domain to domain, since if the website is a high authority site with quality links and useful content, you can rank well with keywords even if you don’t. you include on the page. And although sometimes it is not essential, and perhaps it has less weight than before, we consider that the domain name is still a factor that search engines take into account in web positioning today.

Long tail keywords are important …
When you don’t have the exact words on your page, but relevant enough to a search term that is reached through search results, we find query expansion as search engines like Google can understand certain concepts as synonyms. to reach them. Terms that you did not initially foresee can be interesting later if they work well according to your commercial objectives with the web to the position.

On the other hand, Google also takes into account contextual data to provide search results to users taking into account previous queries. This can also make it difficult to track your keywords.

Tracking search engine rankings can be exciting for the informational level, but high rankings only care if your keywords are delivering visits, traffic, and conversions at the business value level.

Although high rankings can aid overall success, they are not a reliable measure of website success. Therefore, the main factors to take into account are the increase in traffic and income along with other conversion indicators. what do you think about it?

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