Marketing Tactics for a Bankruptcy Attorney

When you talk about marketing, consider it a contact sport. Marketing should be seen as a game for all lawyers. Think of it as a game where you are looking to get the most touchpoints – that is, how many people can be seen per week, month, and year. This game should also consider the people who are on your marketing team who are willing to recommend your business. Below are some of the many influential tactics that can be used to win this so-called “game” of marketing.

Get the right goals

When playing a contact sport, you need the right equipment, you wouldn’t be playing soccer while using a basketball, right? When marketing, you also need to find the right targets. If you want to win this so-called marketing game, it’s critical that you market to the right people. These people are the ones who want and need your services. Take the time to coordinate your ideal goals with your “touch points” expertise.

Formulate the right kind of friends

Although the process of meeting with other bankruptcy attorneys and legal specialists is important, it is crucial to befriend the most dominant and influential players in the market you are in. For example, if you are in the market dealing with construction companies seeking bankruptcy, then it is important to accompany trade associations and attend their conferences. These conferences are where the correct network connections will be made.

Become a scholar

Although you may not recognize it, there are many people who are interested in the knowledge you have. It is important to take the time to share this knowledge through a blog, articles, and business posts by sharing it on social media. There are many industry event coordinators looking to source speakers and workshop leaders. When speaking or leading a workshop, this puts you at the front of the room, giving you all the attention more than the average blurb could do.

Create a list

There are times when the person may be interested in your legal services, however, they may not be fit to buy. You can get these people to grab their attention by adding them to a mailing list to get their approval first. The mailing list you create can manage a beneficial source of income and leads. However, it is critical to keep the information provided with valuable information such as trends, events and bankruptcy news up-to-date.