Planning to launch your application? 3 vital things to know before continuing

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Well, although launching a new app on the App Store doesn’t come with the guarantee that it would be hugely successful. How to compete in today’s application market is beyond doubt. To stand out from this crowd, you need to present an interesting and creative app idea with rich and effective features along with business-driven app marketing strategies. Here is a list of some crucial things to consider before launching an app on the App Store that would pave the way for success.

# 1 Know the market and the competition

Well, believe it or not, this point packs a punch!

Until you know the market well, where are you going to launch the application, how is it possible to know what the market demands! Also, you need to conduct an in-depth market research on your competitors. You should investigate what services your competitors offer, how users react to those services. Therefore, you have to find the loopholes and find an innovative solution that can efficiently solve the problems faced by customers. Proper market research would help you set well-defined goals for your business and establish an impactful strategy.

# 2 Establish a strategic approach to pricing

Deciding the pricing model of the app is very important! Look, if your goal is to launch an application of this type on the App Store that would reach a huge market base, opting for the freemium pricing model is the best option for you. Otherwise, if your goal is to solve any particular problem for a niche audience, the subscription or paid pricing model may work better. However, depending on the purpose that your application is going to serve, you must choose the best option. Before setting a price for your app, you should seek answers to the following questions.

  • What are your competitive application fees?
  • How much money would you need to keep running your application
  • What additional features should it offer if a user decides to make in-app purchases?

# 3 Optimizing the app for app store search

Launching the application on the App Store is not the end of your task. You must optimize the application properly so that the ranking is not affected. According to experts, some of the main aspects that have a great impact on the ranking of an application are mentioned below.

  • Branding and visual elements used in the application
  • Use of the keyword in the description and / or the name of the application
  • Total number of positive reviews generated by the app
  • Total number of app downloads

According to recent research on app ranking tactics, correct keyword placement in the app title can increase ranking by almost 10.3% on the App Store.

In addition to all the aspects mentioned above, you need to contemplate other points such as designing and designing branded screenshots along with designing intriguing visuals for marketing purposes. Also, you should pay extra attention to get trustworthy and honest testimonials. This would help people get the value of using your app.

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