Best Health Insurance Telemarketing Script

Developing a working script is one of the essential elements of any health insurance telemarketing strategy. While many distance trading companies have scripts available, it is recommended that you create your own script, at least for reference to get the qualified leads you want. There are many reasons behind this, including:

• You understand your prospects and their needs much better than any other script creator would.
• The competition could have used general scripts and potential customers could have listened to them previously.
• The script will be designed to generate the qualified leads you want and will not include additional questions that are irrelevant to your needs.

Although it is important to use a script created especially for you, there are several approaches that can be used to improve sales.

• Simple scripts are generally the most effective telecommerce scripts. The potential customer needs to know why they are calling and why they should be interested within seconds of calling.
• Get to the point quickly, don’t go with your entire sales pitch on a cold call, stick with the essentials.
• Consider the purpose of the call when creating your script. If you’re generating a lead or setting up an appointment, that should be the point of the call. Nothing else should be included.

Here is a basic script outline that you can follow:

Hello, I am NAME from XXX Insurance Company and we are a local health insurance broker here in your city and we specialize in saving people like you a lot of money and improving their health coverage. With all of our plans, you can keep all of your current doctors!

Rebuttals to Common Questions:

• This is not a sales call, we just want to verify some of your information and get a free quote that can save you money on health insurance.

I just need to ask you a couple of quick questions to make sure you qualify and get the lowest rate quotes with the best coverage possible:

• Are you currently insured?
• (If yes) who do you currently buy your health insurance from?
• How old are you?
• Do you use tobacco?
• Is there someone else to cover in the quote? (Wife or children)
• What is the best email to send quotes?

Thanks for your time. We will have one of our agents call you back with an updated health insurance quote, have a great day!

Once you’ve finished your script, it won’t be set in stone. It may require some changes based on telemarketer feedback to keep things running smoothly after calls start to take place. It is also important to write rebuttals for frequently asked questions that may be asked of callers.