Drive waves of traffic to your website with online video marketing
An article in Google.com’s “Benchmarks & Insights” states that “50.5% of US consumers watch video online and spend 45% more time doing so than they did a year ago; that’s more than four and a half hours of online video per month.” He also mentioned that “video currently accounts for 40% of all Internet traffic and will exceed 91% by 2014, according to Cisco forecasts.”
Based on that data, online video marketing is the best way to grab the attention of an online searcher. Additionally, video SEO is 50 times more likely to rank a website on the first page of search engine results than traditional SEO according to Forrester.
If your online marketing plan doesn’t include video marketing strategies, your site will lose the opportunity to rank high in search engine results. There are various reasons why online searchers are attracted to videos and some of them are briefly discussed below:
The lure of online video
1. Videos provide interesting content
Effective communication is a two-way process. Videos are effective for driving website traffic because the dynamic, animated action of videos more easily captures the attention of online searchers than static text. As soon as a searcher is interested enough to click on the video, effective communication begins.
2. Videos provide more compelling product information
There are many characteristics or qualities that can never be adequately described in words alone. That is why there were illustrations or photos for a better understanding of the audience or readers. There is no doubt that much more information can be conveyed through videos in a shorter period of time than by reading text or looking at photos. For example, in one second after viewing the product, the viewer gets more than hundreds of words of information.
3. It’s easier to build customer relationships through video
Video advertising can convey most messages more effectively if done in an entertaining way. Viewers are not only informed, they are also entertained for free. This is a way to develop a growing interest for the site visitor to visit again. If more interesting and newer videos are available each visit, expect to have a regular visitor from then on.
If your website allows visitors to leave comments, you’ll get not only their email addresses, but also more valuable information about them.
4. Videos are easier to share
It’s a natural consequence to want to share something good, informative or funny with the people you care about. If your videos can be embedded on other sites, you can imagine how widespread they will be after a few hours of posting.
Informational videos are also frequently shared because they are helpful. Some viewers will visit your site to see if there are other similar videos. If they like what they see, they will keep coming back. Videos are effective tools to provide information and entertain. It is also a great advantage that they are easy to share. If site owners continually provide high-quality videos and use the right video marketing tactics, they can expect waves of traffic to their websites.