How to create the most profitable and best-selling offers for your products and services

Since prehistoric times, all businesses can be divided into one thing…

An offer.

In fact, no business is ever done… no transaction is ever done, until there is an offer.

Over the past few years, I’ve tried dozens of offers to sell my own products and services, along with products and services from my high-paying copywriting clients.

Today, I’d like to share with you five types of offers that you can immediately start using in your own personal business to quickly increase your sales.

THE DIRECT OFFER

This offer basically says: “This is what I have… this is what it can do for you… this is how to get it.”

Don’t be fooled by the simplicity of this type of offer – it’s incredibly effective… especially when combined with a “shameless snippet” offer below.

Many of the best copywriters of the last 100 years have used this direct offer to make their clients (and themselves) very rich.

THE BRIBERY OF SHAMELES

Here, you offer a potential buyer a bunch of freebies or bonuses that have high perceived value.

For example, when I was writing sales letters for financial newsletters that I helped clients promote, I didn’t focus much on the newsletter itself. Instead, I built the perceived value for 3…5…up to 7 different special reports that the new customer would get for free just for trying the newsletter.

The reason this offer works so well is that many people often buy a product just to get the freebies that come with it.

THE GREAT PROMISE AND THE STRONG GUARANTEE OFFER

Sometimes you have a product or service that works amazingly well and has a strong track record of performance; You can make a BIG promise and then back it up with a solid risk-free guarantee.

For example, if you sold or promoted a muscle building supplement that helped users pack on 10 pounds of raw muscle in two months, your offer might say something like:

“If you use this supplement and don’t pack on at least 10 pounds of solid muscle in the next 60 days, let us know and we’ll refund every penny you paid, even if you took all the pills! You have nothing to lose and 10 pounds of solid muscle to gain!” !”

BUY ONE… GET ONE FREE

You see this type of offer on infomercials all the time. It works because people love to get a good deal. Especially if they thought paying for just one item was a great deal in the first place.

The genius behind this strategy in infomercials is that the company calculates the cost of the additional “free” items and makes you “just pay the additional cost of shipping and processing.” So actually, it’s not free for you at all.

Also, in case you didn’t know, many businesses that use infomercials also have extensive cross-selling and cross-selling systems and sales funnels that are designed to extract the maximum amount of revenue from each customer. With this in mind, you may want to “run the numbers” to see if you can make this type of offer profitable for you.

THE “FAKE” CHECK/MONEY OFFER TO BUY

I have found that this offer is best used for higher priced products and services.

Let’s say you were working with a client in the self-help niche and wanted to sell a course for $995. In the sales letter or sales video, you can increase the value of the product by using various persuasion tactics and stating that the offer price is $1,995.

However, you would then say in your offer, “I’d even like to send you this check for $1,000” and you’d have an image of a fake, non-redeemable check that says “Your name here” on the recipient line.

Of course, I would mention that you can try the product risk-free for 30 days. If the buyer does not like it, you will get a 100% refund. However, if they like it and stick with it after the redemption period, the publisher will send them a check for $1,000.

Now, the publisher was only going to charge $995 for the course, but the buyer is paying $1,995 knowing that if they don’t like the product, they’ll get ALL their money back… and if they like the product, they’ll still get $1,000 back .

This is a great psychological tactic to use because it is beneficial to both the buyer and the business owner. Of course, this can be a hassle if the marketing campaign works very well and the publisher has to write a lot of $1,000 checks to satisfied customers. But I think it would be a good problem to have!

START TRYING MORE OFFERS NOW…

Finally, the more offers you test in your marketplace, the faster you will find that blockbuster offer that could generate more revenue in six months than it has in the last six years.

You may need to test 5…10…15 or more different offerings to find out which one works best for your market at any given time, but once you do, you can scale it up and make a fortune.

So don’t wait, start testing new offers today!