Search Engine Marketing Solutions – Keyword Research

An important factor for search engine marketing solutions is keyword research. In fact, keyword research is sometimes overlooked and often thought to be one of the most important factors. If you don’t acquire effective keyword research skills, then all your online efforts may be in vain.

There’s no point spending weeks or months building a fantastic website on a topic that no one wants to know about and no one is looking for online. Your precious time is wasted, and these kinds of failures can cause you to get discouraged.

Effective keyword research tools can tell you which niches and keywords make tons of money online, what the level of competition is for those niches and keywords, and give you all the information and data you need to make good, informed decisions. profitable.

There are a number of keyword research tools available online, some are free to use and some are paid.

Free keyword research tools.

Of the free resources available, I would recommend using the Google Keyword Tool. To find and access this tool, simply type Google External Keyword Tool into your search engine and the first result should be Google External Keyword Tool. From there, simply enter the capcha text and then type your keyword in the box as indicated.

This will give you similar results for your keyword and give you information related to the competition, the number of global and local monthly searches, and trends. You can also add additional columns to provide more information, such as estimated average cost per click, current ad rate, and current search rate.

If you don’t understand any of these terms, it’s easy to fix. Google is known for its easy to learn informative pages and Google also has great customer support.

Paid keyword research tools.

There are also many options for paid keyword research. There are some sites that allow access for a monthly fee and some are a one time fee. Meaning, you pay a one-time fee that gets you access indefinitely, and you’ll also get free updates for life. The best of these is Market Samurai. They have a fee one, which is very competitive and also offers free updates and upgrades for life.

There are many options to investigate with Market Samurai and when you first download the software it can be a bit confusing. Thank goodness for Market Samurai’s support, help desk, and videos that guide you step by step so you can not only see what your competition is doing, but also take effective steps to be better placed on their solutions. search engine marketing.

Market Samurai provides daily search insights data on generic or organic traffic in the following ways:

• Local total searches.
• Local SEO traffic.
• Broad match phrase.
• trends

They then give you options for AdWords traffic and information.

• AdWords traffic.
• AdWords click-through rate.
• AdWords average cost per click

Yes it gets better, Market Samurai also gives you detailed data on your competition.

• SEO competition.
• Local SEO competition.
• SEO Title Contest.
• Local SEO Title Contest.
• Title Vs Competition % (low score indicates weak competition)
• AdWords competition (for a particular keyword or phrase)

There is still one more factor that you need to know if you are thinking of developing a website for profit, do you need to know if your keyword is commercial? Is the keyword you are targeting commercially viable? Does it make money? Market Samurai has you covered here as well with the data provided in the following categories.

• % OCI (percentage of people looking to buy with this keyword).
• AdWords Value (the amount spent daily on this keyword in AdWords advertising; high AdWords spend indicates a highly marketable keyword).
• SEO Value (what is the average spent on this keyword every day)

The example given above is just the Market Samurai keyword research module. They also have many other very useful and effective modules included in the software such as:

• Rank Tracker – You can track your keyword on your site to see it as it climbs up the Google rankings. This also allows you to make any necessary changes if your keyword is not ranking optimally.
• SEO Competition – Analytics page that lets you see the top 10 websites ranked on page 1 of Google so you can see what you need to do to compete with the top 10 sites.
• Domains Section – check the feasibility and availability of domain names using your specific keywords.
• Monetization – Thousands of products specifically related to your keyword that you can sell on your website as an affiliate.
• Two Content Sections – Really see what your competitors are doing and how your content ranks.
• Promotion – All about Backlinking. How to promote your website by adding relevant and useful comments to other people’s websites, blogs and web 2.0 pages to ensure high quality and relevant backlinks to your site.

There is yet another module to be added to Market Samurai soon that will focus more closely on AdWords.

In short, we’ve looked at keyword research and the research tools you can use to help you get great results. There is no need to rush to buy a paid keyword tool when you are just starting out. However, there is a benefit to investing in a good quality keyword research tool when you are getting a little ahead and want internet marketing to be your full time income.

A good keyword research tool like Market Samurai will help you get the data you need to successfully compete with the top 10 sites and give you all the information you need to be competitive online. So, above is some useful information about search engine marketing solutions: keyword research.