Seven ways to get seven fitness clients in seven days

You may be starting in a new facility, a new city, or growing a business. The need to win customers will be constant and constant. You always want a growth model of your base and have a training plan with a frequency of at least once a week with all clients with the possibility of colliding with certain clients when a hole is opened.

Where do you start? With actions, not with thoughts. There is a time and place to sit behind a computer, but if you are trying to grow your business to have clients next week to stay in business, you need to get up. Get out there and network, shake hands, build relationships, and apply for business. There is nothing wrong with asking for help.

If you don’t ask, no one will know you need it or have a vacancy. People are happy to help out when they can. Especially if they benefit. Here are several ways to turn your help into helping them.

1. Tell everyone new you know that you are new. Let them know that you want to experience the environment and that you currently have no customers. Let them know that you would love to meet with them for a free consultation or free session to get used to their new space. Know your hours. Give them two days and a block of time. Make it clear that there is no charge, but that you are reserving this place for them. If you book two days of three-hour blocks to do this and make 45-minute appointments, you will see eight new people. From there you should sell at least one! If you’re a good match and they said yes, they probably need or want help with something. And you need to get a reference from each of them so that you can keep track.

2. Make calls to your niche. I, for example, work with senior fitness as one of my niches. First day of work in a new city, I called eight retirement communities after getting off work. I offered to give a presentation on recent research and show a video if time allowed. From that, I made an invitation to a special group training session that would take place in the early afternoon twice a week. Of the eight communities, two responded positively. Of those two, out of the 22 attendees I have 5 older adults in a small group.

3. Post a poster about a free back pain prevention seminar. For me that’s what it was, for you it may be something different. Using Foam Roller, prenatal fitness, yoga for families, the possibilities are endless. Think of a smaller and more unique niche, rather than a big one. That is not intuitive. But if you’re the new kid on the block, you have to specialize. From the free seminar, provide a coupon for a small group discount offered at the same time you bring your audience to the seminar.

4. Get started as a member or become a best friend on the membership team. If a free personal training session is offered with new memberships, ask for the ones that are best suited for you. Tell the membership staff exactly who you work best with. Be specific about how you help them. Membership staff want to look good. They want the customer to have a great experience. And if you make that happen, they will recommend you more. If 5 new members join a day? That should get you at least one new customer every day. Talk to your membership friends early and often

5. Approach the front desk staff. Let them know that you can help (and name three specialties). They can be strength training routines, core exercises, or upper body tone. The more specific information the front desk staff has, the more capable they will be of helping you. At least two or three people come to the desk asking for personal training. Also post a poster for those who did not take advantage of the moment to join your free sessions. It can acquire a lot of interest for those for whom now is the most suitable time.

6. Exercise. Use the space. Wear your unique style of exercising and you will attract the attention of someone using the club at the moment when you want to train and wonder what you are doing. Open conversations. Don’t wait for others to do it. It’s your house, your party. Get familiar and comfortable in your space.

7. If you have a few minutes, like I did while waiting for training time or a staff meeting to start. Start a conversation with the people milling around the lobby or cafeteria. Ask them why they joined the club, what they love about it, what they do, and what their goals are. People love to talk about themselves. They will be friendly faces and potentially new clients or referral resources. Think middle-aged and older adults for this. They are safe in their lives, they love to help, and they have probably been in your place. Keep your card handy and use it. Ask about theirs.

Do everything, not just one. Keep doing them. A waiting list is what you want!