Google tools to improve digital marketing in 2018

Virtually every major business, regardless of industry or state, uses Google to fulfill some type of requirement. Whether it’s Google Drive, Google Docs, or the familiar Gmail, it seems like everyone depends on at least one of the Google Services to support their daily work routine. That being said, there are some hidden gems in the Google toolbox that sometimes go unexposed and consequently remain underutilized.

While it’s true that Google has countless apps, however, there are a few that can have a serious positive impact on digital marketing initiatives for businesses and they seem to be a bit low. Additionally, Google products typically have “freemium” models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive into what best suits the niche brand.

Everyone is trying the latest and most effective tools from the world’s biggest internet powerhouse. Therefore, it is recommended to try some of these seemingly little-recognized tools or products for better results.

Powerful Google tools for digital marketing

Google trends

If you are looking to boost your SEO strategy, Google Trends is a tool that you should not neglect. It allows you to see how often a keyword is searched for so you can get a measure of its popularity.

Google Trends instantly creates a chart of search volume categorized by language, country, region, etc. revealing how the keyphrase has evolved over a specific period of time. It also predicts the trend of these phrases in the near future, helping you make more accurate and prepared decisions.

More importantly, Google Trends makes it relatively easy to stay up to date with the marketing language of a certain product or service so that one can engage in interactive conversations on topics that are relevant to their niche.

think with google

Think With Google is more like a creative brain that we can trust when looking for inspiration and improvisations for our digital marketing strategies. The resource contains valuable information on industry trends, analytical research and statistics, tips on marketing techniques, and unique selling points to give us new ways to venture for greater success.

When designing your online SEO marketing strategy, especially if you have an eCommerce website and are investing in a quarterly and yearly plan, don’t skip Think With Google. This tool also helps when a seller is also suffering from writer’s block.

go-mo

According to expert reports, almost 66% of people say that a mobile-responsive website increases the likelihood that they will buy a product, use a service, or engage in reading in the case of blogging.

Therefore, it is very important to take advantage of the mobile revolution or one’s business may soon be left behind due to lack of innovation.

Go-Mo uses Artificial Intelligence and helps make this transition to the digital world a very comfortable experience. It’s free the first year.

Instantly generates a mobile-friendly version of one’s website. So, you are no longer restricting your target customers on the move with a website that is almost impossible to navigate.

google analytics

Studies show that Google Analytics is an overlooked tool among small and medium-sized businesses. Without Google Analytics, executing website marketing strategies is like walking blind in the dark.

Website analytics reveal critical data and results about how current and potential customers interact with online marketers. When efficiently evaluated, analytics insights offer many opportunities for improved customer engagement and increased conversions as well.

Therefore, it is a must-have tool for digital marketers who want to gradually evolve and succeed.

Lastly, as the horizons of technological advancements are widening day by day, a tech giant like Google can be expected to introduce more effective and useful tools to enhance the digital marketing platform. However, it is not only the responsibility of the technological leaders, but also of the users to take the platform to a more evolved, mature and efficient level.