How to Enhance Your LinkedIn Company Page Growth
Enhance Your LinkedIn Company Page Growth
There is a lot of advice out there about how to grow your LinkedIn company page. Some of it is good, some of it is overrated and some of it simply doesn’t work. There are however a few tried and true tactics that can really help you make a significant impact on your page growth.
Having an incredible LinkedIn company page is one of the best ways to attract qualified leads. If your page is filled out with relevant, quality content it’s a natural magnet for new followers and a great place to showcase your company’s accomplishments.
The first thing you need to do is make sure that your profile and all your team members’ profiles are fully complete. This is important for a number of reasons. It makes you more searchable, it helps people who are interested in joining your organization find you and it also ensures that your LinkedIn posts appear under your name rather than a random person’s profile.
Next you need to focus on the content. It is important to remember that the LinkedIn algorithm rewards consistency. You will get better results if you post often but only if the content you post is high quality. Your content should provide insights into the industry, your thoughts about current trends or it can teach people something they didn’t know. Posting content that isn’t valuable is a recipe for wasting your time and it will not only not attract new followers but it will detract from your reputation.
How to Enhance Your LinkedIn Company Page Growth
Adding hashtags to your posts is another way to make them more visible. LinkedIn encourages you to use hashtags in your posts and will suggest them to you if they are relevant. Hashtags will make your post more discoverable and they can be used to target a specific audience. LinkedIn will show your posts to people who follow that hashtag as well as their connections. Hashtags are especially important for growing your audience outside of your own network.
Enhance Your LinkedIn Company Page Growth
You can also follow up to three community hashtags from your company page. This allows you to see trending content that you can then respond to or share on your page. This is a great way to grow your following because you will be able to target the audience that you are looking for.
Boost the Growth of Your LinkedIn Company Page
Another tactic that will allow you to grow your following is to invite your first connections to follow your company page. This is an option that LinkedIn had previously introduced for a short period of time and then removed it, but now it has been re-introduced. This is a great way to reach out to your own audience and ask them to support you.
Finally, you should encourage your team to interact with the community on a regular basis. This can be done by encouraging your employees to post their own content, tag your company and share your posts. LinkedIn will reward you for doing this as they will promote the content to a wider audience than it would otherwise.