Passive Marketing: 9 Powerful, No-Cost Ways To Help Boost Book Sales
Introduction
There are two main ways to market your books: “passive marketing” Y “active marketing”. Basically all marketing efforts fall into one of these two categories. Passive marketing it generally includes all the seemingly small, static, and subtle ways of attracting readers. This involves marketing efforts that reach people, whether they know it or not. Active marketing it generally includes all of the most important, eye-catching, and expensive ways to attract readers. This involves marketing efforts that are much more obvious and people know immediately that they are being marketed.
Here’s a quick discussion of some very powerful at no cost passive marketing ideas to help you expand your book sales.
1. Update your content online
Any online document that you sell or offer for free should be kept up-to-date and error-free. Also make sure your bio information and book information within these documents are kept up to date.
2. Updating / adding to your blog
You can never stop adding relevant content to your blog. Keeping your blog updated with new information will help your blog rise in search engine rankings. Also be sure to keep reading your previous blog content, always looking to improve or correct it.
3. Email signature
An email signature should be inserted at the end of every email you send. In it you can include a short biography about yourself. You can also include links to your blog, your book website, your LinkedIn profile, and your Amazon profile, etc. You can also include your photo and a picture of your books, etc.
4. Account / Profile Settings
On any website that allows you to include a personal profile, be sure to mention your blog and your book. Offer a free download or sample chapter as an incentive for the reader to check out your blog and book.
5. Update / improve / change the book cover
A new and updated cover can quickly breathe new life into your book. If you are creative and have a good eye, you can do it yourself for free. But if you have a few hundred dollars, you should hire someone to do it for you.
6. Re-edit the book content
You should never stop improving the content of your book. Keep looking for errors in grammar, spelling, and fact. Mistakes of any kind can damage your reputation, your brand, and your credibility in the eyes of your readers.
7. Get more / better book descriptions and quotes
Get as many announcements and quotes as you can. Never stop asking your readers and other industry insiders. Make sure to showcase the best ones on your blog and within your book.
8. Get more book reviews
Generally, you shouldn’t pay for book reviews. But, with a little effort, you should get your readers and industry experts to review your book.
9. Add an ad for your other posts
This simply means that you should mention your blogs and posts within everything you post. If you are giving away or selling individual short stories, be sure to mention your other short stories, or your short story book or novel, at the end of each and every individual short story that you sell.
conclusion
While all of these tips are simple and free, they are very effective. This is because they can be viewed over and over again on the Internet. Repetition is the key here. Every time someone sees your name on the Internet, along with your blog name and book title, your brand builds a little more momentum and credibility. This will certainly keep your book sales moving, even at times when your active marketing slow down efforts.