Promoting Your Movie: 14 Low-Cost Tips
There are a lot of independent filmmakers who do brilliant work but it goes unnoticed because no one gets to know about them. Therefore, filmmakers need to make sure that they promote their film as much as possible.
Usually, people consider the promotion part after the movie is made. But I would suggest that once you have the movie title handy, you start the process of creating the report. Big studios, as we all know, have their own advertising departments that spent a lot of money to promote their creation. But his brain child would not suffer for want of expense.
Here are some inexpensive and free ways to promote movies:
1. Your word of mouth builds a lot of reputation.
2. Whereas before the only sources to advertise movies were billboards or newspapers, now television has become a very strong medium as well. However, it is very expensive and perhaps only well-established studios can afford it. Internet has introduced several new alternatives in the field of marketing as long as one knows the trick to make the most of them. The Internet, or the World Wide Web, as the name suggests, offers various promotional tools at your disposal. You will have a hard time choosing between them. We suggest capturing them all together, as it would be of great help to you.
3. While your movie is in its early stages, start a blog. Make regular posts on this blog and make it a regular feature for many.
4. Now consider making a logo for your movie. Remember, this logo would be used in several places, so it should be very attractive and should have the spirit that your movie has.
5. Now switch to making a website of your movie. Your logo would form the main design part of this website.
6. You may consider hiring a professional to design your logo and website, but those who want to be economical on this front also try enlisting the help of a friend or do it yourself. Just log on to the internet and you will find various websites offering the domains and website building tools.
7. Next, submit this website to some reputable search engine.
8. Design your movie merchandise with the movie logo, like t-shirts and hats. I remember one of my friends put the logo of her movie on some panties and then sold them. More and more girls bought these panties. In addition, the sale of these products provides you with enough money for the post-production phase.
9. Also, switch to Myspace. Here create a Myspace page especially for your movie. Many music artists today use Myspace for promoting their music. It has worked wonderfully for them. So trying it for your movie promotion seems like a great idea.
10. Now that time has passed and you have some parts of the movie ready, consider putting them on YouTube.
11. Select some places where movies of your genre are played and try to place your movie there.
12. Next, make some attractive flyers for your film and distribute them to young people, such as at your local university. Typically, all universities have a common area for public student postings. Place your flyers around these boards. Young college students are always open to new and different things, so they may be the best audience to have. This will give your art a great reputation and recognition.
13. You can also try hosting some interesting contest where you will award prizes to the winners.
14. Once your film is ready to put on a premiere show, consider putting together a media kit. Distribute these kits to a few local TV and radio stations.
Now you can look forward to hiring a professional publicist!