How to promote affiliate programs and get sales
Affiliate marketing is a well known way to make money online. But there are a huge number of people who try to promote affiliate programs. So it is important how you drive traffic to your affiliate links so that people buy from you and not from your competitors.
blog
Your own blog is one of the best places to display affiliate links. Your blog should be the center of all your marketing action, so make the most of it with great content. The content you create can help sell products. Articles and posts provide the framework for your link. You can focus on a common problem your audience is having, and then offer an affiliate product as a solution.
social media
Chances are, you already have an account on some of the major social networks, like Facebook or Twitter. But you can’t promote affiliate offers too often on social media, simply because you’ll start looking like a spammer. The affiliate products you promote could be the solutions they are looking for. Your posts can be chatty, discussing a common pain point and then suggesting an affiliate product that can help. You could also post a review.
Search Engine Optimization (SEO)
The words on your website tell the search engine, like Google, what it is about. When people search for a specific topic, Google returns search engine results pages (SERPs) with what its formula (or algorithm) determines are the most relevant pages.
Your website content must contain at least one keyword. Keywords are the type of words your potential customers would use when searching online for the type of content and products you have to offer. The title of your article, review or post must contain at least one keyword.
Review posts and videos
Review posts that have a legitimate air of authority and ring of truth are the perfect framework for putting up an affiliate product link to earn a commission. You should only write reviews for products that you are familiar with, and your reviews should be as candid as possible. Otherwise, you’ll start to get a reputation for being willing to promote any old crap, which will hurt your status as an expert in your niche.
Junk mail
One of the main problems when promoting affiliate programs is that you spend a lot of time and effort driving traffic to the vendors’ sites. If they click on the provider without interacting with you, you will probably never see these visitors again. But getting them on your email marketing list means you have an opportunity to build a relationship with them and once they’re on your list you can market to them regularly.
The best way to get them to join your email list is to offer an incentive, such as a free eBook, eCourse, or other helpful informational piece that people in your niche would love.