The basic guide to developing a company brand

Every day many new businesses are opened or planned, so to enter the world of marketing with even the best products or services, you need an edge to stand out and give people a reason to notice you, that’s what they deal with brands.

Each person is unique with their own personality and doses their business. Following the pattern of other businesses may not be using your own strengths and opportunities. Your brand is your promise to your customers, which encompasses how your customers feel about your company. Branding is as important as any other area of ​​your business, it is your showcase, which draws people into an area where you can interact with them in a positive way that will eventually lead to sales and a loyal customer. Just randomly selling a product to someone passing by is fine on a busy street corner or mall, but for a successful business you need customers to actively want to buy from you.

This means building trust and offering real value for money with quality products or services that you personally guarantee and back with fantastic service and full support. A brand is not something tangible, but rather an emotional problem that people respond to and can associate with quality. It is your identity and the most powerful sales tool you can have. Think what the Apple brand means or the horse’s head on the Holden car, the scallop shell from Shell Petroleum. They imply quality and people respond by buying their products.

Branding is a way of telling customers what to expect from the products you sell and endorse, as well as the services you provide to them. It tells you how you differ from your competitors and the special talent that only you possess.

Defining your brand takes time and skill; All large successful companies employ a full-time team to ensure they stick with ideas and are consistent with your company’s goals and values. This is not possible with a small business or when you are just starting out, but it is so important that you need to spend time doing it or use a good and trustworthy firm that specializes in doing this to help you, as if it was worth it many times. so it must be done correctly.

Consider these points:

• What is the mission or purpose of your company?

• What are you offering or promising to your customers?

• What is the impression you want to make on your customers and how do they see it now?

• What makes you different from other people who sell you something similar?

• What is the personality of your company?

• How would you describe your company?

• What are your competitors doing well?

• What are your competitors doing wrong and how can you profit from it?

• Your brand should extend to all areas of your business, including the way you answer the phone; say hello to customers and what you wear. As well as the attitude of your employees.

• You need to create a voice and a personality for your business.

• It is vital that you are faithful to your brand (branding) and your clients, so that both current and potential clients can see the transparency of your integrity, be honest and aware of what you say and the way you say it.

• Be sure to be honest and thank people for giving you the opportunity to do business with you.

• Remember that no one likes idiots and others will notice and talk about all your negatives, so strive to always be positive.