The Seiko Arctura range
The Seiko company began operations in 1881, but the first watches produced under the Seiko brand appeared in 1924. The Seiko brand is recognized as a leader in timekeeping precision. Its products are often used as official timekeepers for major sporting events, including the Olympic Games and FIFA World Cup editions in Argentina 1978, Spain 1982, Mexico 1986 and Italy 1990.
It was a very good concept given by Seiko’s 2004 marketing campaign, which also emphasized that a watch, unlike other traits (like what car they drive, for example), says more about a person.
The Arctura collection actually made its first appearance in 1997 and made a strong impact with its radical design; Arctura was adventurous, stylish, high-tech and bold. Basically, the concept of Arctura is the bow, the most emotionally satisfying of the many shapes in our world. In my opinion, the new Arctura collection pays homage to the perfection and beauty of the arch with its graceful lines, accentuated curves, and circular accents.
Furthermore, Arctura will be at the center of SEIKO’s global campaign in 2008. It has 16 different styles and no less than 5 different calibers; The collection encompasses watches for men and women, for the collector and sports enthusiast, and for lovers of pure design. Each of the five inner dials in the Arctura collection is framed by a strong circular ring that gives the entire design an air of clarity and simplicity.
Some of the key features of the models in the Arctura collection are mentioned below:
The SEIKO Ultimate Kinetic Chronograph 9T82
This model combines the reliability and high precision of Kinetic technology with the traditional attributes of the mechanical chronograph. One of the most essential features of the best chronographs is the reset responsiveness of the hands.
A main attraction is that 38 rubies are used in the bearings and a backlash mechanism ensures high-precision movement of the wheels and hands.
The kinetic chronograph caliber 7L22
Well, the new Arctura Kinetic Chronograph is the perfect instrument for accurate timekeeping, wherever it’s needed, on land, at sea or in the air. It is accurate to within fifteen seconds per month and has the reassuring certainty that the rechargeable batteries will guarantee perfect performance throughout the lifetime of the watch. The Kinetic Chronograph is one of the most sophisticated and practical watches in the world. The time of day dial has been enlarged in the new Arctura execution for greater legibility, and the sculpted chronograph buttons follow the contours of the case to add to the watch’s streamlined appeal.
SEIKO Arctura Kinetic Chronograph, SNL045
This Arctura Kinetic Chronograph model has an enlarged dial with the time of day and the buttons are recessed into the side of the case to create Arctura’s sleek, streamlined look.
The other top 2 models are SEIKO Arctura Ultimate Knietic Chronograph SQL025 and SEIKO Arctura Kinenetic with Retrograde Day Indicator SRN011. Both have very attractive features to grab the attention of the target market.
You will definitely feel on top of the world wearing any of the models mentioned above.