YouTube for Accounting Firm Partner
YouTube is an online video sharing website that allows users to share and watch videos. Since its introduction in 2005, YouTube, through a simple interface, has provided everyone with a computer and an Internet connection the opportunity to publish a video that can be shared with a large number of people around the world in a few minutes. Few minutes. Users are classified as registered and unregistered. Registered users have the privilege to upload and share an unlimited number of videos, while unregistered viewers can simply view what others have uploaded.
YouTube video topics run the gamut from mundane to profound, from frivolous to serious, from videos made by beginners to videos created by professionals. Education and training, entertainment, fun, music and dance, ads – you name it, YouTube has it and the accountants have posted it. Since its launch, YouTube has made video sharing one of the most integral parts of social media. If other social networking sites like Facebook have changed the way we communicate online, video sharing has given us an alternative way to express ourselves and gives any person, company or association the necessary platform to share their “video creations” of instant way.
Why should accounting partners use YouTube?
It is simple and uncomplicated. Uploading and downloading is easy and everything you need to know about YouTube is self explanatory. It doesn’t matter what kind of video you want to post; educational, informative or humorous: YouTube allows you to upload them immediately and anyone with Internet access can instantly view them all over the world.
Website Monitoring has released some initial statistics from YouTube. In March 2010 it was stated that 24 hours of video is uploaded every minute. The growth in popularity of YouTube is evidenced by the following; in October 2009, YouTube had more than 1 million daily views and, in just 6 months, grew to 2 million daily views in May 2010, almost double the prime time audience of the top 3 US broadcast networks combined. More than 3 million people are connected on YouTube, sharing 46.2 years of video daily with Facebook users.
YouTube is a fantastic tool for accounting firm partners because you get information about your product or services with minimal associated costs (if you’re not making the video yourself). Most accounting firms can implement YouTube into their marketing efforts and experience little to no impact on advertising budgets, making YouTube a very attractive and cost-effective option.
There are an unlimited number of ways accounting firm partners can choose to use YouTube. The limitations are dictated by your firm and how you choose to represent yourself professionally. YouTube may be used for advertising, marketing, creating thought leadership and brand awareness, boosting your company’s professional profile, researching potential hires, posting hiring requirements, providing information and entertainment or career development, client education, reputation management, customer testimonials… and more. If you can imagine it, you can make it and post it on YouTube (subject, of course, to the website’s terms and conditions of use).
Soon, YouTube will be an important part of your accounting firm’s online communication tools. So get on board, check it out, create and post your first video.